After returning from a 2-year injury hiatus, these brothers found themselves in need of a rebrand.
Client revisions and process
My early design sketches are a window for my clients to view my process, and better understand the final product. I involved them in the concept selection and then tested out the best option in Illustrator.
This rebrand included a name change; from 'Hilltop Spikes' to just 'Hilltop.' I designed this alternative logo meant for a t-shirt. It sold over 100 orders and strengthened the new name for fans!