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Clark and Laura play the sport with a technical precision that I hoped to capture visually. They wanted a team brand with a logo and team announcement, both in video form.

fractal poster.png
F for Fractal

In keeping with the technical and analytical ability of this team, I investigated a way to create shapes with mathematical functions. This F was created as a series of points on the euclidean plane from the function below.

Fractal F Highest quality.jpg
Fractal F Highest quality inverted.jpg
Final chaotic F.png
Screen Shot 2023-05-23 at 8.38.55 PM.png
Other letterforms
fractal in sitio.jpeg
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